Content Specialist at Optimal Living Daily podcast
Jan 2019 – Oct 2021
Show hosts narrate the best online content on personal development, finance, and more — to optimize your life.
Podcast Stats:
- 250+ million downloads across 5 shows in the podcast network.
- Recommended by Oprah Daily and Good Housekeeping.
Website: oldpodcast.com
Tools: Ahrefs, WordPress, Google Search Console, Canva
As Optimal Living Daily’s in-house content specialist, I worked on dozens of blog posts, website copy, and social media copy.
Here’s a selection of work samples.
Content Strategy
Using tools like Google Search Console for research, I built content pillars like a minimalism guide and show starter packs to increase the site’s traffic and search engine visibility.
Well-optimized posts rank on the first page of search results, with several appearing in Google snippets.
Example of pillar post appearing at the top as a Google snippet.
Website copy was also updated to direct web traffic to the podcast shows.
Copywriting
Long-Form Content
I wrote conversion-optimized product review blog posts.
Ad Scripts
I followed agency ad copy guidelines to create ad audio scripts for sponsors like BetterHelp, Grammarly, Native, and Calm app.
Here’s an excerpt I wrote for BetterHelp and an episode which featured it.
Social Media Copy + Graphics
I created social media graphics to condense and simplify concepts like investing.
Jess Chua: Content Specialist 